The ministry said it is reducing the regulatory burden in the field while protecting public health from cosmetics that could be harmful to health.
The well-known British brand Molton Brown has recently opened its first store in Israel.
Bath & Body Works – the world's leading chain in the field of care products, air and home fragrances – will open at least 30 stores in Israel by 2026.
L’Oréal recognized for gender equality by Bloomberg index for sixth consecutive year