Expanding with Kids
Straight from Poland, the fashion brand RESERVED landed in Israel in 2018, and the rest is history. RESERVED is considered one of the fastest-growing brands globally, with 500 stores across Europe and the Middle East. The first to recognize its potential was businessman Tzvika Livnat, co-owner of H&O Group, the brand’s importer. Livnat read an article directed at analysts detailing the brand's growth and saw investing in it as a promising opportunity when the group was looking to bring an international brand to Israel.
RESERVED’s success can be attributed to its trendy designs, quality fabrics, and affordable prices. Recently, a flagship store was opened in Azrieli Mall (Malha) in Jerusalem, marking the first branch that also offers children's fashion.
The new store features a concept developed by the international architecture team of the group, including modern furnishings, unique lighting, and clothes displayed according to collections updated weekly. The brand’s core values, such as sustainability, creativity, and variety, are evident. The current collection includes long dresses, shirts, pants, and more in colors like white, camel, coral, light blue, and combinations of blue and white or coral and white, along with jeans and accessories like flip-flops and straw bags.
Tzvika Rosenthal, CEO of Azrieli Mall Jerusalem, said: "We are proud of the opening of the fifth RESERVED branch, adding to our business mix. We will continue to innovate and bring leading stores and brands to the mall, creating a diverse mix of stores for all ages." Yossi Malka, CEO of H&O Group, added: "Israel has a thirst for a desirable international brand that updates frequently, aligns with global trends at attractive prices, and RESERVED meets this need. Our entry into Jerusalem marks a trend of growth and expansion."
Luxury brand Dolce & Gabbana introduces Light Blue Summer Vibes in a limited edition—two iconic, fresh, and passionate scents inspired by a romantic summer holiday with an Italian seaside vibe, featuring caressing sun rays and a Mediterranean breeze. The women's fragrance is a floral woody eau de toilette, with citrus, bergamot, peach, and cedar notes. The men's fragrance is a woody aromatic eau de toilette, the original Light Blue with notes of cypress, Sicilian lemon, and amber wood.
The bottles and boxes are a perfect design piece, featuring the iconic blue and white ceramic print pattern of Dolce & Gabbana, reminiscent of romantic holidays in the magical bays of Capri.
Available at Super-Pharm, Hamashbir Lazarchan, April, and Be stores.
Shiseido’s skincare brand launches Benefiance Wrinkle Smoothing Eye Cream, providing a comprehensive and effective solution for reducing and preventing the appearance of wrinkles and fine lines around the eyes. It works quickly and intensively thanks to a renewed formula. The result: smoother skin around the eyes, resistant to factors causing wrinkles, giving a more youthful appearance within just five days.
The cream’s formula includes powerful ingredients for enhanced and accelerated action on six types of eye area wrinkles, featuring four potent active ingredients: Kombu-Bounce botanical complex made from seaweed extracts; Aqua-Peptide complex to prevent expression lines and improve corneal layer flexibility; ReNeuraRED technology combining a trio of botanical plants based on Shiseido's scientific discoveries in neuroscience about communication mechanisms between skin cells and nerve cells; and Carnosine—a new component combating chronological aging. Available at Super-Pharm, Hamashbir, Be, and Lilith’s website.
Keren Bartov, the woman behind the brand, launches the ultimate eye cream combining various quality ingredients. The potent formula is rich in Matrixyl, Omega, pure vitamins C and E, rosehip seed oil, and shea butter, providing maximum antioxidants to improve dark circles and create bright, healthy skin around the eyes. The cream is a powerful wrinkle corrector, improves dark circles and puffiness, encourages collagen cell production, and enhances hydration. It is hypoallergenic and suitable for all skin types.
L’Occitane Israel introduces new products in a limited edition from the iconic Almond series. The products include a foaming shower cream made from sweet almond oil, with a rich, whipped cream texture that nourishes and renews the skin, providing a creamy, rich alternative to the iconic Almond shower oil.
Another product is the iconic shower oil that turns into a foam upon contact with water, gently cleansing and moisturizing the skin. The oil is enriched with moisturizing properties of sweet almond from Provence, vegan-friendly, 99% biodegradable ingredients, and vitamin E known for its antioxidant properties, made from 100% almonds. Available on the company’s website and in-store.
Nespresso welcomes the summer with the "Taste the Summer Moments" collection, a delightful series to refresh the hot summer days. The collection features accessories in collaboration with Pantone, in colorful summer hues of mandarin orange, sunny yellow, and water-inspired tones, capturing the vibrant Mediterranean vibe and dreamy destinations like the French Riviera, Greek islands, and the Balkan Peninsula. The collection includes molds for popsicles, ice trays, travel mugs, and cold coffee bottles.
Among the unique blends perfect with ice cubes: new "Vanilla Almond" for Vertuo machines, a light and refreshing cold coffee blend made from Arabica beans with a smooth and refreshing taste, in a collector's edition sunny yellow package designed in collaboration with Pantone; a sweet and indulgent cold coffee blend with coconut flavor, a touch of vanilla, and sweet caramel aromas; Ice Leggero—a delicate cold coffee blend with fruity aromas.
For the Original machine, the new Freddo Delicato blend—a light and airy cold coffee with fruity aromas; Freddo Intenso—a cold coffee with roasted cereal and woody notes; a cold coffee blend with coconut flavor, a hint of vanilla, and subtle caramel aromas from the coffee beans. Hurry, as these blends are in limited edition.
Gad Dairy and Wolt Market introduce a pack of six of the brand's most beloved cheeses, including: traditional sheep’s feta 20%, kashkaval 26%, cheddar 36%, French brie, new Italian salted butter, sliced Manchego 39%, and gouda triangles. Each pack includes a paper map and a recipe booklet by Laiza Panelim, Yummy.
Two new flavors are also added to the beloved Gad Umiyad series: Alfredo Ricotta Rosa and Mascarpone—an Alfredo Ricotta sauce that is rich and creamy, perfectly enveloping the pasta with a deep, comforting taste. The Mascarpone enriches the tangy tomato flavor in perfect harmony. The sauce joins Cacio e Pepe, Porcini, and Mac and Cheese—a series allowing you to cook with minimal effort without compromising on taste and quality.
Additionally, two sauces for quick desserts are launched: Mascarpone Cream and Pastry Cream, and finally, Burrata cheese, a fresh mozzarella ball filled with rich creamy cheese for upgrading salads, pastries, and pizzas.
For those who haven't flown to Thailand or are missing its flavors, Cafe Biga introduces an Asian month featuring Spicy Noodles—a new special dish of udon noodles, tofu, green onions, roasted sesame, in soy sauce, spicy chili oil, and peanut butter—extra spicy beyond the usual heat.
The dish is served alongside well-loved and established Asian dishes like Salmon Noodles—egg noodles stir-fried with salmon cubes, white cabbage, garlic, ginger, and green onions in a spicy-sweet Asian sauce; Tokyo Stir-Fried Udon—udon noodles, shiitake mushrooms, green onions, red curry, coconut milk, basil, tofu, and crushed peanuts. Each dish is priced at NIS 64 instead of NIS 72 alongside a bottle of Sprite. Hurry, as the dishes are available at chain branches until June 30.
