To enjoy these luxuries, one must ignore the thought that if half the money invested in finding technological developments for trivialities we smear on our faces were invested, people wouldn't be hungry in this world. And after putting that aside, progress from time to time is truly impressive.
Almost every product in this section is the result of development or patent, and they are all good - starting with the perfect lipsticks by Kylie, Dyson's smart hairdryer, L'Oréal Professionnel's haircare series, concentrated retinol serum by Vichy, and new excellent sunscreens by Avene and CeraVe.
Perfect lipsticks by Kylie, comfortable and waterproof
Kylie Cosmetics, Kylie Jenner's cosmetic brand, has released a series of creamy and matte lipsticks rich in moisture and pigment, which spread like a dream, are insanely comfortable on the lips, do not absorb moisture, and are beautiful. What more can you ask for from lipstick? Long-lasting? So, they are also quite durable. And vegan. Boom.
12 shades of creamy lipstick:
The Girl In Red (blue red)Power Move (orange red)In My Bag (burgundy)Been A Minute (natural rose)Talk Is Cheap (dusty pink)Cooler In Person (medium pink)Nowhere 2 Go (cool pink)Just Livin' Life (warm brown)Better Late Than Never (medium natural pink)If Looks Could Kill (warm natural pink)Not Sorry (light natural pink)One For The Books (natural peach)
12 matte lipstick shades:
Summer Somewhere (coral pink)An Apple A Day (blue red)Fire Sign (scarlet red)Work Mode (plum)Here For It (natural pink)You Could Never (grayish brown)Up To No Good (warm pink)Irreplaceable (beige peach)Rendezvous (brick)Blushing Babe (burnt pink)Kylie (soft natural pink)Koko K (cool pink)Price - NIS 99, available at Super-Pharm
L'Oréal Professionnel with a haircare series neutralizing orange pigment in hair
Many women suffer from orange pigment in their hair, especially after dyeing, bleaching, or toning. So for those interested in how it happens and how to neutralize the orange pigment, we'll explain that it comes from the metals in the water we rinse our hair with.
The more acidic the water source, the higher the accumulation of metal particles. Then, during color application or contact with a bleach containing hydrogen peroxide, the metal, especially copper, can cause hair breakage and unreliable color results.
As a solution to this exact problem, L'Oréal Professionnel introduces a breakthrough haircare series - Metal Detox, designed for use after coloring or bleaching processes. The products in the series "cleanse" and "neutralize" metals found in the hair. The new technology enhances the color result, giving shiny, healthy, strong, and shiny hair, with 87% less breakage risk, 100% reliable color result without affecting toning, and optimal color absorption.
The series includes: shampoo - Metal Detox anti-metal cleansing cream for thorough hair cleaning from metals. Price: NIS 85, Volume: 300 ml. Mask - Metal Detox protecting care mask to prevent the return of new metal particles. Price: NIS 209 for 500 ml. And nourishing hair oil. Whether dyed or bleached, it protects hair from metal and copper accumulation and provides heat protection. Price: 109 ILS for 50 ml. Available at selected salons only and with consultation with a hair stylist.
Origins with a Glow Time series bringing back light
IT'S GLOW TIME, that's what it's called, it's by ORIGINS and it has 2 new products added to the energizing, awakening, and invigorating ™GINZING skincare series for a fresh, radiant, and healthy appearance. In short, younger.
Ginzing Refreshing Scrub Cleanser is a grainy cleansing product that energizes the skin instantly and costs NIS 95, and Ginzing Glow-Boosting Gel Moisturizer is a summer moisturizing cream with a gel texture for a boost of radiance, at NIS 120. Ginseng Panax White helps boost the skin's natural energy so that the skin looks refreshed and more radiant, and coffee bean caffeine stimulates and refreshes tired skin. Together, they give the skin a renewed and radiant appearance. Available at Be, Hamashbir Lazarchan, TERMINAL X and GLAM 42 * in selected stores and online.
Dyson's smart hairdryer
Dyson's smartest hairdryer for a healthier scalp and hair with the smart and automatic Nural™ sensor that protects the scalp. The sensor detects the distance from the scalp and automatically reduces the heat as it approaches, enhancing the natural shine and luster of the hair. Heat damage-free suitable for all hair types Comes with accompanying accessories that cater to all hair types, the development helps maintain high moisture levels on the scalp and allows gentle drying. The lighting color will change for heat settings. For example, in scalp protection mode, the LED color will automatically change from yellow (low heat) to orange (medium) or red (high), depending on the distance between the device and the scalp. The device also "remembers" your hair styling preferences
There are also new accompanying accessories. A new Wave+Curl accessory designed for wavy and curly hair. The accessory comes with two functions: a cap that draws air from the scalp for smoother and elongated waves with rounded edges. And a diffused mode, where the accessory directs deep air into the roots to create bouncy curls, using the Coanda effect. Available in new bold colors: ceramic petina, topaz, and winker blue. Available at specialized electronics stores. Price: high.
Vichy Liftactive
VICHY - the leading dermo-cosmetic brand, expands its LIFTACTIV SPECIALIST skincare range with the launch of the Retinol Serum for treating all types of wrinkles. This serum, part of the SPECIALIST DEEP WRINKLES SERUM line, gently exfoliates the skin, reducing the appearance of deep wrinkles by aiding skin cell renewal.
It contains the purest and most potent form of Retinol, ensuring maximum effectiveness with patented technology delivering the active ingredient safely into the skin. With its rich texture, the serum is immediately absorbed without a greasy feel or fragrance. It contributes to reducing the appearance of wrinkles on the forehead, crow's feet, laughter lines, sides of the nose, and sides of the lips in 100% of women. Instructions for use: gently press the applicator for measured and precise dosage, apply to clean and dry skin in the evening. Week 1: use twice a week. Week 2: use once in the evening, once not. Week 3: use every evening.
Price: NIS 249 for 30ml. Available at private pharmacies nationwide, Super-Pharm and BE networks, and various online commerce sites.
CeraVe introduces a skincare series for oily skin prone to blemishes
Developed in collaboration with dermatologists, the Blemish Control line includes 3 products: a cleanser, a gel for treating skin imperfections, and a retinol serum for skin renewal. Innovation: unique formulas help break the cycle of acne appearance. Price: Convenient. CeraVe products are available everywhere.
CeraVe with the most enjoyable protection cream
Our beloved dermo-cosmetic brand, CeraVe, has released a facial moisturizing lotion with SPF50, providing high and broad-spectrum protection from UVA and UVB radiation. The lotion provides moisture and protection throughout the day, non-comedogenic, fragrance-free, and without parabens. Suitable for adults and children over the age of 3. The formula contains 3 essential ceramides for skin, helping to restore the natural protective barrier, niacinamide (Vitamin B3) assisting in ceramide production while reducing visible redness, and Vitamin E. Lightweight and comfortable texture for daily sun protection, suitable for dry to very dry skin, and comes in a convenient, easy-to-carry pump bottle.
Price: NIS 79.90 for 52ml. Available at private pharmacies, pharmacy networks, Kupot Holim Maccabi and Meuhedet, and online on various commerce sites.
SUNSCREEN NEWS
AVENE revolutionizes sun protection with TRIASORB, a new sun filter providing additional protection from blue light, beyond UVA and UVB rays up to 450 nanometers. This patented filter, after 20 years of research and development by French pharmaceutical company Pierre Fabre, offers optimal protection from UVB and UVA rays and blue light, preventing pigmentation and skin aging. New studies show that blue light damages the skin, causing pigmentation, loss of elasticity, and accelerated skin aging. The cream's texture is imperceptible, non-greasy, absorbed quickly within 3 seconds, providing moisture for 8 hours. Enriched with AVENE thermal spring water, soothing the skin, and a unique complex with antioxidant ingredients for maximum skin protection. Silicone-free. Dermatologically tested. Hypoallergenic. Suitable for sensitive skin. Without oxybenzone, without octocrylene.
The series includes a variety of facial sun protection products: sunscreen for dry skin with and without fragrance, sunscreen lotion for normal to mixed skin with and without fragrance, tinted sunscreen lotion for normal to mixed skin, and cleansing sunscreen lotion for oily skin.
Price: NIS 119.90. Available at pharmacy networks and private pharmacies.