Israeli company presents international innovations in the field of vision

Free and liberated 

If there's one annoying thing in the summer, it's tight clothes, luckily the trend is loose clothes and the one who adopted and implemented this is the fashion chain "Hoodis" which launches a spring-summer collection for women and men and focuses on comfort, because we are most beautiful when we are comfortable. Among the leading items: sets of button-down shirts with collar and V-neckline with matching pants made of viscose fabric in a free and loose cut, a linen collection that expands with new models for men as well, the successful Tetra collection, continues with new models and cuts, loose button-down shirts with long sleeves and t-shirts in a variety Prints and combinations.

The HOODIES PRO sport line is being strengthened with new models for women including a limited edition short sports overall, tights, tops and matching sets in summer colors made of lycra fabric.

Life is pink

In honor of spring, Alfa Cosmetics launches pink fragrances, if life is not pink at least the perfumes are. Nature and the environment are a major source of inspiration for the French luxury house "Guerlain" since its establishment in 1928, "Aqua Allegory" - the first perfume collection in tribute to nature and its beauty, was launched in 1999 from natural raw materials collected from all over the world, the perfumes contain 90% - 95% ingredients of origin Natural and alcohol from organic crops of the beet plant. As a symbol of Guerlain's long-term commitment to the planet, the refillable Aqua Allegory series is a top priority and at the forefront of the brand's vision and values, to promote the quality of the environment and a greener world that respects and appreciates nature.

"Flora Super Bloom" - the new fragrance, sparkling, floral, delicate and fresh with notes of mango, citrus fruits, Indian tuberose flower absolute extract, May rose, violets, iris, green moss and sandalwood. Directly from Los Angeles, the lifestyle brand "Juicy Couture" launches the fragrance "Viva La Juicy Sucre" EDP - a fragrance as sweet as dessert, romantic as love and juicy as a soft macaron cookie, a fragrance that reminds of a visit In the pastry shop because life should be celebrated with dessert. The fragrance combines notes of orange, mandarin, currant, peach nectar, gardenia, orange flower and jasmine, vanilla, cocoa beans, creamy whipped cream and almond cream and the bottle is as requested, inspired by cupcakes with liquid fondant icing.

The new fragrance Irresistible EDP Very Floral from Givenchy reveals a fiery free femininity, the perfumer Caroline Dumor joins the iconic trio of perfumes and launches a sensual, floral, captivating and addictive scent.The fragrance contains Essential© LMR rose - a unique ingredient in the Irisistol perfume series, centifolia rose absolute from grass, white flower bouquet, ylang-ylang extract from Madagascar, jasmine sambac from India, absolute, coconut water, cashmere, pure cedar wood extract, amber seeds, natural musk.

The "Elizabeth Arden" brand, for the first time, launches a glamorous and feminine interpretation of the classic "White Tea" fragrance, which captures the essence of precious moments and simple indulgences. White tea and amber tonic.

See the future

"Shamir Industries Optica", develops optical lenses from Kibbutz Shamir (and today part of the EssilorLuxottica group), launches the latest innovations in the field of lenses.

Yagan Moshe, CEO of Shamir Optics: "We are proud to present our new developments that respond to the changing needs of the world of vision. We are committed to continuing to lead innovation in the field, while developing advanced and high-quality vision solutions that allow everyone to enjoy optimal vision and an improved quality of life." .

Following an ongoing collaboration between Shamir Optics and the Formula 1 team, Shamir Driver INTELLIGENCE™ lenses were launched - lenses dedicated to driving, developed with AI elements and testing and questioning racing drivers and regular drivers, they provide a premium vision experience to even the professional drivers among them and help reduce eye fatigue and temporary improvement The reaction on the road, the focus of vision, a wide and clear field of vision, improved color contrast and response to the phenomenon of night vision, while adjusting to changing lighting conditions.

Another innovation - Shamir Optimee™ lenses, a breakthrough solution for the treatment of myopia in children, which have been clinically proven to slow down the elongation The eyeball and the progress of myopia Another innovation is the Autograph Intelligence lens - the most advanced multifocal lens in the world, developed with an investment of about 5 million dollars.

Israeli female

With the aim of promoting Israeli female creativity, the cosmetics brand "Savocalm" teamed up with Israeli illustrators, who illustrated the brand's new shipping boxes, for the benefit of associations that support and promote women and girls. Each illustrator reflected in the illustration how the association promotes and empowers women from her point of view.

The illustrations and the story behind them are printed on the packaging that is given as a gift with every purchase, with each packaging having a QR-code that leads to the association "Igol Latova" which allows a donation to one of the associations.

Talia Driggs Ira Beit Ruth - an association that operates a village for girls at risk, which is a warm home for them and allows them to build a bridge to a better future.

Yali Ziv Ira for "Women for their bodies" which works to promote the health, well-being and rights of women and girls and promotes a broad approach to health, which includes improving the quality of life, mental health, sexual health, body image and more; Daniel Peleg Ira for "Shav" which works to strengthen the sense of value and self-confidence among young girls, while providing tools to realize their potential; Shira Giladi illustrated for the "Women's Lobby" which works to promote equality between women and men, to fight violence against women, to fight discrimination in employment.

Bombs to back up

Do you like full and powerful eyebrows? Shir Nakash, master of micro-pigmentation, teacher and eyebrow designer, launches 4 eyebrow stamps in shades from blonde to very dark brown, Nakash says that this is a unique formula of rich pigment powder with a silky texture, the stamps are durable for the whole day, just choose a stencil, apply in the eyebrow area, pat on the eyebrows using the stamp and fill in the borders of the sticker and remove with a makeup remover wipe, for purchase on the April network and on the Online website.

The pot of pots

The TWIST cookware series by "Solatam" justifies its name, it is a collection of pots designed in a monochromatic ceramic white color and a black interior, the collection is so beautiful that you can easily dispense with the serving utensils and place the pots in the center of the table. The beauty does not come at the expense of quality, the series has a three-layer Non Stick Food Safe internal coating that prevents sticking and equal heat distribution that saves cooking time, the lid of the pots is high and rounded, which increases their volume, the handles are made of thermally insulated bakelite, they are ergonomic, soft, pleasant to the touch and comfortable to hold.

The dishes are easy to clean by hand washing and are suitable for use on all types of stoves, including induction, they are without PFOA, cadmium or lead. In the collection: pots in 3 sizes; Sautage pot and pans in 5 sizes and available at Soltam chain branches and on the website.

Sweet pleasure

Do you like to drink Baileys Irish Cream and nibble on dark Belgian chocolate? Now you can enjoy both in one drink, Antony Wilson - son of one of the leaders of the Baileys brand in the world, created Baileys Chocolate Lux liqueur. For 3 years, Wilson worked on the creation of the liqueur, a process that included tasting 200 different Belgian chocolates and creating 800 different recipes, until the final result was obtained. This is the first time that Belgian chocolate is combined with alcohol and produces a multi-sensory experience of two favorite treats, with the result, a rich taste of Belgian chocolate with creamy caramel flavors that are particularly characteristic of Irish Cream Baileys and a bitter cocoa finish. Irish Cream were the first to produce this type of liqueur, which combines whiskey from Ireland and cream from the region, want to buy in liquor stores.