Spanish skincare brand lands in Israel

Masqmai is a skincare brand founded by the Italian model and influencer Alice Campalo, known as a network anchor with three million followers on Instagram. The brand that managed to excite Europe: 

 Masqmai is a skincare brand founded by the Italian model and influencer Alice Campalo, known as a network anchor with three million followers on Instagram. The brand that managed to excite Europe:  (photo credit: PR)
Masqmai is a skincare brand founded by the Italian model and influencer Alice Campalo, known as a network anchor with three million followers on Instagram. The brand that managed to excite Europe: 
(photo credit: PR)

JUVENA The Swiss cosmetics brand presents: Eye cream and eyelash care Anti-Wurkle Eye Cream from the Juvena Epigen series: an eye cream for firming and stretching, rich in vitamins and luxury oils, improves wrinkles and lines and gives radiance. This care product, which melts gently, soothes the stressed eye area, the upper eyelid in particular is lifted and opens the entire expression of the eye. With regular use, the lash line thickens and the individual lash hairs not only become stronger, but also lengthen significantly.Recommended price: NIS 240.

 Yovna eye cream and eyelash care (credit: PR)
Yovna eye cream and eyelash care (credit: PR)
The international dairy and yogurt brand Muller, expands the popular Froop series with the unique fruit whipped cream, and launches two first flavors for 2024, with a ginger-flavored twist: strawberry whipped cream with touches of ginger; and lemon whipped cream with touches of ginger.Recommended price: NIS 5.60-4.90.

 A new Mueller restaurant  (credit: Merhav Studio)
A new Mueller restaurant (credit: Merhav Studio)

After stirring up the branches of the SEPHORA chain in Europe: the Spanish skincare brand MASQMAI has arrived in the APRIL chain: among the products that will arrive is Pink Magic blush with a powdery and glowing texture, which glides easily on the skin in a spectacular combination of three pink shades in a fancy package. And an elixir serum that moisturizes the skin thanks to the fatty acids and antioxidants found in it, in a combination of natural oils. The formula contains an extract of the petals of the Dutch licorice flower known for its anti-inflammatory properties, soothes the skin, is very effective in the treatment of scars and helps the regeneration of skin tissues. Suitable for face, neck, body, nails and hair.Recommended price: NIS 205-169.

 Elixir Serum (credit: PR)
Elixir Serum (credit: PR)
The world's leading laundry brand launches: PERSIL ADVANCED GEL DEEP CLEAN with a new formula and technology! Persil gel with a new formula and technology that gives a double action of hygienic cleaning to the washing machine and helps remove tough stains.Recommended price: NIS 59.90-34.90.
 Persil Gel DEEP CLEAN (credit: PR)
Persil Gel DEEP CLEAN (credit: PR)

Paula Blick Dayan launches a new cream rich in moisture for the dry winter days and in general. POLA booster moisturizing cream for the face, an anti-aging cream for day and night that treats wrinkles, signs of fatigue and skin elasticity. A cream rich in hyaluronic acid to restore volume to the skin. An active cream that also contains natural compounds such as polyphenols that help increase the thickness of the epidermis, collagen density and improve skin elasticity. Extremely rich in vitamins, minerals, acids and plant extracts that are essential for the skin. Moisturizes and nourishes the skin, leaving the skin soft, shiny and smooth without feeling greasy.Recommended price: NIS 500.

 Paula Blick Moisture Booster Cream Price NIS 500  (credit: Blick Studio)
Paula Blick Moisture Booster Cream Price NIS 500 (credit: Blick Studio)
Esem Nestlé launches another new sweet-salty treat in the Fativar treats series: Fativar chocolate fingers with salted caramel.Recommended price: NIS 15.90-6.90.

 Fativar Pinook (credit: OSEM STUDIO)
Fativar Pinook (credit: OSEM STUDIO)
Super-Pharm launches grove, a new vegan brand, which includes a series of care products that have not been tested on animals, as well as accessories for cleaning and massaging the body. The products of the series come in beige, wood and natural green packaging, they are suitable for both sexes.Price range: NIS 49.90-12.90.
GROVE (credit: PR)
GROVE (credit: PR)

The international care brand SABON launches the new limited edition White Rose collection with a white rose and musk scent. Among the products of the collection: bath soap based on oils, peeling and body milk.Price range: NIS 45-119.

 SOAP ''White Rose'' collection  (credit: Ronen Mangen)
SOAP ''White Rose'' collection (credit: Ronen Mangen)

New from Strauss Ice Cream: Starchaser magnum pint with popcorn and caramel flavor and Sunlover magnum pint with mango and coconut flavor.Recommended price: NIS 27.90-21.90.

 New paints from Gnom Starzeisar and SunLabor  (credit: Eyal Kedem)
New paints from Gnom Starzeisar and SunLabor (credit: Eyal Kedem)
After a particularly successful global launch, the "pick up" brand is coming to Israel. A pick-up is a piece of chocolate between two crispy biscuits, or two biscuits with chocolate in the middle, whatever you call it - it tastes as good as it sounds. The series will include three products: pick-up filled with milk chocolate, pick-up filled with chocolate and milk cream, pick-up filled with dark chocolate.Recommended price: NIS 12.90.

 Milk chocolate pickup (credit: PR)
Milk chocolate pickup (credit: PR)


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