Lipstick

Extra protection for summer: Blistex Ultra SPF50 lip balm

The Israeli summer is already here, along with the strong sun radiation that threatens and dries not only the skin – but also the lips. Meet the product that will protect them.

 Blistex Ultra SPF50 Lip Balm
 Razili

Brand news: Wearing evening dresses and fighting skin cancer

 M.A.C

The best perfume of the year and the perfect lipstick

 Dolce & Gabbana

The legendary Italian beauty brand lands in Israel


A burst of flavors: Italian chocolate brand NOVI refreshes Israel's sweet aisles

The NOVI chocolate brand delivers delightful flavors. Plus, "Natural Formula" launches a new hair care line for treated hair, and Laline unveils a special lip mask for Breast Cancer Awareness Month.

 NOVI chocolate

The secret to the perfect jeans is to take one size up

Adidas & Sporty & Rich collaboration, organic cotton underwear, natural pigment lipstick at a laughable price, and denim Bermuda shorts that are best one size up. Here are 7 items that made our week.

 Let's do some shopping

New collection from Sacara: The perfect nude for everyone

Sacara introduces an upgraded makeup collection with improved quality. Prices have increased slightly but remain accessible. After testing every product, here are our top recommendations.


Perfect concealer discovered for NIS 50: New product reviews

We tried the latest releases from brands like Kylie, M.A.C., Estée Lauder, and more. Here are four standout products that earned our "winning product" rating.


New arrivals: Sneakers worth investing in right now

Discover Neta Alchimister's clay, a sparkling evening bag, perfect lipsticks, & excellent sneakers to invest in. 6 items that made our week.


Natural Formula's new Magic series: Ultimate moisture for perfect curls

Discover Natural Formula's expanded Magic Moisture series with three new products - Magic Mask, Magic Serum, and Magic Moisture - transforming curls with rich hydration and nourishment.


Summer makeup essentials: Discover your perfect picks!

From lightweight foundations to vibrant lipsticks, find your summer beauty must-haves here.


Discover new beauty and health products: From skincare to charcoal grills

Introducing innovative skincare, eco-friendly grills, and healthy snacks - all for a fresh, light, and eco-conscious summer.


Perfecting lipstick

Five shades we tried and absolutely loved.