Fashion

Tired of summer sweat? Man, we found the perfect linen shirt

Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.

 Replay
 The Dolce & Gabbana x Havaianas flip-flops

From NIS 30 flip-flops to NIS 1,000 icons: How Dolce & Gabbana turned sandals into status symbols

 Tommy Hilfiger

Tommy Hilfiger returns to the Formula 1 track

 The Original Birkin, the handbag crafted by French luxury fashion house Hermes for artist Jane Birkin and offered to her in 1985, is displayed during a media preview of Sotheby's Paris Fashion Icons Sale at Sotheby’s auction house in Paris, France, July 2, 2025.

Hermes' original Birkin bag sells at auction for record $10 million


7 items we loved this week

We're back to routine and have already managed to refill our shopping cart: A top and skirt-shorts set from Alo Yoga featuring a touch of the new light blue shade, and 6 more new items.

 New items we loved this week

Brand news: The latest in Savyon revealed

Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.

 Ray-Ban

At her parents' house: Amit Farkash begins a new journey

It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.

 Amit Farkash

Get your wardrobe ready: The pleated dress and skirt trend is back

Pleated dresses and skirts have become the hottest item of the summer - and for good reason; once a part of school uniforms, they now symbolize sophisticated femininity.

 Pleated skirt by Zara, NIS 229

When “the magic of craftsmanship” meets innovation: The Israeli brand that knits leather bags

Tal Trilnik, Shenkar grad, designs black leather accessories with unique knitting and crochet. Her brand offers custom pieces made from exclusive leather threads developed for these techniques.

 PROVE'M WRONG bags

Bar Zomer reveals: The collection that will drive all moms wild this summer

Bar Zomer and Minene reunite for Sunny Love – a summer collection with soft fabrics, romantic prints, and sharp cuts. “This time, the dream is coming true,” says Zomer.

 Bar Zomer for Minene

We loaded up quickly: Zara’s sale kicked off last night – here’s our cart

The summer sale from the Spanish fashion giant has begun, and every moment you keep reading this – another fabulous and affordable item disappears from the shelf.

 Shirt – NIS 159.90 instead of NIS 229

A$AP Rocky becomes the first person to do this with the iconic eyewear brand

The rapper and fashion icon has become Ray-Ban’s first-ever art director, creating a limited-edition eyewear collection that has already become a must-have among opinion leaders around the world.

 A$AP Rocky for Ray-Ban

American Vogue's top job opens for first time in 37 years as Wintour shifts focus

After nearly four decades at the helm of American Vogue, Anna Wintour is making room at the top - but she's not stepping down just yet.

 ANNA WINTOUR poses on the carpet at the 2021 CFDA Awards in New York, in November. Antisemitism should never be in ‘Vogue.’

Brand news: From the tennis courts in Paris to the wardrobe

Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.

 Lacoste Under the Sun

From Chanel to exile: the rise and fall of Iran’s last empress

Farah Diba's iconic fashion sense tried to stitch together Iran’s imperial past with a modern future. After the revolution, her memory still lingers as a symbol of what their country could have been.

 A WOMAN stands next to a poster of Persian Crown Prince Reza Pahlavi and the pre-revolution flag of Iran bearing the lion and the sun, during a protest in Munich.